Prekindle Strategic Foundations
Mission
To be a lighthouse for event organizers in the live-events ecosystem, by building trusted, long-term relationships with clients through measurable increases in ticket sales and time saved.
Vision
Be the best in class platform for middle-market ticketing, helping clients grow their business, connect authentically with their audience, and gain freedom from rigid systems—all while empowering them with the tools to succeed on their terms.
Prekindle Flywheel
Thinking about our business through the lens of event lifecycle phases helps us map needs, value, and pricing.
Pre-Sale
Goals: Publish beautiful events at scale with ease, simple engagement with fans
Notes: Where brand + planning decisions live
On-Sale
Goals: Real-time sales tracking, inventory control, timed entry, spread the word
Notes: Operationally critical, high touch
Day Of
Goals: Access control and scanning, real time reporting, one click settlement.
Notes: On-site revenue opportunities, high-level of integration with in-venue experiences
Post-Show
Goals: Analytics, data export,
re-engagement
Notes: Insights + outcomes, support for retention and follow-up
* This structure helps us segment features, pricing, and platform ownership without losing cohesion.
Strategic Pillars
Save time with automation and ease of use
We know how many hats our clients wear and how many jobs they do on a daily basis, our goal is to make those easier, faster, and less of their overhead.
Sell more tickets
Drive ticket sales while creating more revenue opportunities for our organizers, ensuring high-demand events stay within the primary market and preventing secondary market leakage.
Seamless experiences for client and customer
In all stages of the ticket life cycle we intend to deliver delightful and friction-free experiences for both consumers and our clients. SLA's and commitments to clients are our key to success.
Eliminate pain of change for new clients
We realize how stressful switching ticket providers can be, we obsess over the details to deliver low-stress trials, seamless onboard, and full ramp to Prekindle as the preferred ticketing platform. We want to turn any new clients into a referral, via word of mouth.
Deliver actionable insights
Data drives the world. We empower our clients with insights that help them make smarter, data-driven decisions to enhance their event success, operations, and revenue growth.
Cultural Pillars
1
Decisions Informed by Data
Our decisions are guided by data, insights, and evidence. We use data not only to measure success but also to inform our strategies, ensuring we're making the right choices to drive the business forward. We view setbacks as opportunities to learn, share, and adapt, constantly refining our approach to achieve better outcomes.
2
Drive Impact
We prioritize outcomes that directly move the needle for our clients, team, and business. We relentlessly focus on delivering measurable, high-impact results that drive long-term success.
3
Deliver Quality Solutions
We are committed to building reliable, scalable, and user-centric solutions. Our pursuit of excellence means we never compromise on quality, ensuring our clients and users have the best experience possible.
4
Stack Wins
We create momentum by embracing a lean, iterative approach, focusing on delivering customer value in every step. Each small win compounds, propelling us forward as we build on our strengths and adapt quickly, ensuring that our progress becomes self-reinforcing, continuously driving our success.
5
Defend and Advance Prekindle's Reputation
Our reputation is our currency. We know we succeed when our clients trust us, our brand is strong, and we're a leader in the ticketing space. Word of mouth is invaluable—every interaction with our clients and users reflects who we are.
6
There Together
We thrive on open communication, collaboration, and teamwork. We believe that by working together internally, with our clients, and our community, we can tackle challenges more effectively and create long-term value for everyone involved. We're active members of the event communities we support.